Is sportswear the future of fashion ? In recent years, we see the numerous collaborations between sportswear giant Adidas with Japanese designer Junichi Abe’s Kolor as well as funpub Scott and Nike with Germany-based Acronym designer Johanna F. Schneider and model Karlie Kloss, to say a few.
These sportswear companies are always known for their core and foundation of athletic performance, so the uphill trends of these companies starting to embrace fashion-related activities and products are showing the signs of looking fashionable even in casual sports outfit. There are so many sportswear brands out in the market, to name a few, we have the usual Adidas and Nike, and others like Puma, Reebok, New balance and Under Armour et cetera.
While there can be countless reasons as to why sportswear brands are hugging fashion, such as the perception that there is no performance without style, the very main idea remains, people love well-made clothing and at the same time, providing them with the comfort and not losing style. Some of the benefits that sportswear provides are as follows:
• They are readily accessible – While the fashion shows are breathtaking and eye-popping, how many of those outfits can you actually get it in stores? In stark contrast, you can get Nike and Adidas products in stores conveniently, some even at an affordable rate for the premium materials, offering those top-notch fashion labels a run for their money.
• They are actually pretty fashionable – Adidas’s Originals like Superstars and Stan Smith shoe collections, Climacools, Adizeros, Nike’s FlyKnit and New Balance’s Vazee and many more are actually really attractive, coming in a huge variety of designs and colors and appealing to the fashion-conscious individuals. Therefore, there is a huge opportunity for this group of people to choose what appeals best to them.
• They keep you comfortable and protects you – Whatever you are required to do, wearing a pair of Nike shoes, completed with an Adidas shirt and joggers, will keep you comfortable all day, and the shoe technology integrated will keep you away from sores and blisters. They also reduce the cases of movements being hampered during outdoor activities.
Usually, the latest trends give off an uncomfortable vibe but sporty fashion look is the comfiest in the fashion industry. It gives people the alternative of being able to wear looser and cosier outfits other than the usual skin-tight and figure-hugging clothes. Sportswear and fashion collaborations are a way of expanding the company’s creative ecosystem and keeping consumers engaged and pumped up in a rapidly moving market. Sportswear is very lifestyle apparel and people want to have that fashion element incorporated into their lifestyles, so it is no surprise that sportswear is embracing fashion.